Fat bastard ADDS LUSCIOUS PINOT NOIR

Fast-Growing and Versatile Varietal Continues to Climb in Popularity

Seattle 04.24.2008

The world’s love affair with Pinot Noir has endured centuries. This venerated variety invokes emotional and sometimes racy descriptors from its loyal followers.  Joel Fleischman of Vanity Fair describes Pinot Noirs as "the most romantic of wines, with so voluptuous a perfume, so sweet an edge, and so powerful a punch that, like falling in love, they make the blood run hot and the soul wax embarrassingly poetic.”

The popularity of Pinot Noir continues to grow among American consumers, increasing 26% in for 2007, making it the strongest of all major varietals.  Now, a new Pinot Noir joins the Fat bastard family of wines from France, featuring the same outstanding quality, memorable name, and word of mouth reputation that have made it the third largest-selling French brand in the country and the number one selling French Chardonnay.  

Described as “Wine for the anti-snob,” by Time magazine, Fat bastard is unlike a lot of wines that put themselves up on a platform of pompousness.   Its fun and irreverent name, laid back attitude and excellent quality allow the wine’s great taste to speak for itself.  The addition of Pinot Noir gives Fat bastard fans a delicious new wine from a country widely recognized for its extraordinary Pinot Noirs.

Fat bastard Pinot Noir is lively and elegant.  Its ruby red hue reveals a silky, smooth texture and supple aromas of warm baked cherries, plums and violets.  On the palate, it displays soft tannins, rich red fruits like strawberries, raspberries and cherries and rose petals.  
A delicious and versatile wine, Fat bastard Pinot Noir marries extremely well with mushrooms, chicken, veal, pork, lamb, game and fresh salads.  Its soft tannins also complement salmon, tuna and swordfish.

The grapes for Fat bastard Pinot Noir are sourced from the Hérault vineyards, located in the foothills of Massif Central near Pézénas and Béziers and Corsica, an up-and-coming region for delicious Pinot Noir.

Founded in 1987, Click Wine Group is a privately-owned U.S. company that both imports and owns wine brands from around the world.  The company’s Global Wine Collection takes the intimidation out of wine with its easy to pronounce names and appealing consumer friendly packaging.

Fat bastard Pinot Noir is available nationwide for the suggested retail price of $10.99.  For more information, visit www.fatbastardwine.com.

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